Research Reports · How-To Film 03

Venue Competitive Analysis

Quarterly · the market our venue clients compete in
EdgePointe · Research Reports · Film 03 of 03

Venue Competitive
Analysis

The quarterly report on the venues couples shortlist against our clients
Why it exists

Every booking starts
with a shortlist

The clients
Hidden Creek today. Magnolia House and AC Hospitality at launch.
The set
6–9 direct competitors couples actually compare, verified by current search.
The terms
Evidence, not vibes — every claim cited to a fetched page.
When and where
Quarterly
Plus before any venue QBR · and before any new venue-site build
Research-Reports/
venue-competitive-YYYY-MM-DD.md — profiles, comparison table, ranked opportunities
+ DOCX and PDF with clickable sources
+ CHANGES vs the prior run — redesigns, new features, pricing moves
How to run it
1
Open Recurring-Venue-Competitive-Research-Report.md and set the subject venue — name, URL, capacity, style, market radius
2
Fresh session, web search on — it identifies the shortlist and fetches every competitor site directly
3
It captures the evidence: platform · fonts and style · page maps · booking UX · published vs gated pricing
How to read it — the comparison table
Where Hidden Creek leads
  • Site freshness + active blog/SEO
  • Brand cohesion — serif, forest photography
  • All-inclusive clarity, one wedding a day
Where it trails
  • Instant tour booking — competitors have it
  • 3D / virtual tour
  • Published pricing band
Every gap on the right is a Vantage module we already built.
Where the findings go
Report
→
Client QBR
→
Vantage sales pitch
→
Design goals for new builds
The leapfrog plays — ranked, mapped to modules
Booking v2 — self-serve tours with live availability
AI receptionist — no venue in the market has one; category-first
Published pricing band — stay in the "venues with prices" filters

Know the market.
Name the gaps. Ship the modules.

EDGEPOINTE
Venue Competitive Analysis · quarterly · that's the loop